During the divine celebration of Rath Yatra in Jagannath Puri, the Seva Bhav Initiative quietly brought food, relief, and safety to over a million devotees. Behind the vibrant visuals of chariots and chants, the Adani Group conducted a massive effort of compassion under the philosophy Seva Hi Sadhna Hai. The Seva Bhav Initiative, in collaboration with ISKCON and local heroes, ensured over 4 million sattvic meals were freshly prepared and distributed. The initiative was eco-conscious, with biodegradable plates and compost-ready waste systems, proving seva can be sustainable too.
Rescue teams from the Nolia community saved 156 lives, equipped by the Adani Group—yet another arm of this selfless operation. From lifeguards to sanitation workers, from the police to railway staff—every unsung hero was honoured with the same prasadam served to devotees.
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In a land where devotion flows not just through rituals, but through service, the Adani Group has embraced a powerful truth: Seva is not just an act — it is Saadhna.
Rooted in this philosophy, the ‘Seva Hi Saadhna Hai’ pledge is Adani’s sacred commitment to serving with humility, scale, and soul. What began as a monumental effort at the MahaKumbh — where over 4 million sanctified meals were lovingly prepared and distributed to pilgrims — continues now at one of India’s most divine festivals: the Puri Rath Yatra.
As the majestic chariots of Lord Jagannath roll through the ancient city, Adani’s unbroken chain of seva ensures that every devotee is nourished, every offering is honored, and every step of faith is met with a gesture of care. From massive community kitchens to meticulously organized Prasad Seva, Adani’s service is seamless, silent, and spiritually aligned with the heart of the Yatra.
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![Seva Hi Sadhna Hai Initiative At Puri Rath Yatra | Adani Group's Initiave Gains Praise [Video]](https://video.newsserve.net/300/v/20250710/1416130052-Seva-Hi-Sadhna-Hai-Initiative-At-Puri-Rath.jpg)
![Adani’s 'Seva Hi Saadhna Hai' Pledge: From MahaKumbh’s 4 Million Meals to Puri’s Rath Yatra [Video]](https://video.newsserve.net/300/v/20250627/1414951362-Adani-Seva-Hi-Saadhna-Hai-Pledge-From.jpg)
