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Kantar Group

British market research company

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Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.

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9 in 10 internet users in India are already using AI in some form or the other: Kantar AI Research Findings

A study by Kantar highlights the widespread adoption of AI among internet users in India, with a focus on AI features in social media, fitness, and entertainment apps. Despite consumer acceptance,..
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