Black Bike Week, also called Atlantic Beach Bikefest, Black Bikers Week, and The Black Pearl Cultural Heritage and Bike Festival, is an annual motorcycle rally in the Myrtle Beach, South Carolina area, held on Memorial Day weekend. Called a "one-of-a-kind event" and "an exhibitionist's paradise" by Jeffrey Gettleman, Black Bike Week is "all about riding, styling and profiling," in the words of Mayor Irene Armstrong of Atlantic Beach, South Carolina.