Shrinathji is a form of Hindu god Krishna, manifest as a seven-year-old child (Balak). The principal shrine of Shrinathji is situated at the temple town of Nathdwara, located 48 kilometres north-east of Udaipur city in Rajasthan. Shrinathji is the central presiding deity of the Vaishnava sect known as the Pushti Marg or the Vallabh Sampradaya, established by Vallabhacharya. Shrinathji is worshipped mainly by the followers of Bhakti Yoga and the Vaishnava in Gujarat and Rajasthan and Bhatia's and among others.