Adidas raises more cash from Kanye shoe sell-off
Wednesday, 8 November 2023
Adidas said on Wednesday it has raised another 350 million euros ($374 million) from the latest sell-off of Kanye West's Yeezy shoes that it was saddled with after ending a tie-up with the rapper. The funds were raised in the third quarter from Adidas's second sale of Yeezy products designed with the US rapper. Together with a first sale earlier in the year, the group has now earned a total of 750 million euros from offloading the goods. The group ended its production of the successful Yeezy line, and was left with unsold stock worth 1.2 billion euros.
Adidas said on Wednesday it has raised another 350 million euros ($374 million) from the latest sell-off of Kanye West's Yeezy shoes that it was saddled with after ending a tie-up with the rapper. The funds were raised in the third quarter from Adidas's second sale of Yeezy products designed with the US rapper. Together with a first sale earlier in the year, the group has now earned a total of 750 million euros from offloading the goods. The group ended its production of the successful Yeezy line, and was left with unsold stock worth 1.2 billion euros.
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