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Adidas raises more cash from Kanye shoe sell-off

IndiaTimes Wednesday, 8 November 2023
Adidas said on Wednesday it has raised another 350 million euros ($374 million) from the latest sell-off of Kanye West's Yeezy shoes that it was saddled with after ending a tie-up with the rapper. The funds were raised in the third quarter from Adidas's second sale of Yeezy products designed with the US rapper. Together with a first sale earlier in the year, the group has now earned a total of 750 million euros from offloading the goods. The group ended its production of the successful Yeezy line, and was left with unsold stock worth 1.2 billion euros.
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