US: Black Friday sees 14.6% surge in online sales, in-store sales up 0.7%
Sunday, 1 December 2024 US retail sales saw an annual growth of 3.4% on Black Friday, with e-commerce increasing by 14.6% and in-store sales by 0.7%, according to Mastercard. Key drivers included online purchases on mobile devices. Facteus data indicated flat sales for Best Buy and Target, while Adobe reported a 10.2% increase in online spending to $10.8 billion on Friday.
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