Is Rs 1000 crore the new benchmark for success?
Friday, 20 December 2024
Indian cinema is witnessing a box office boom, with films increasingly crossing the Rs 1,000 crore mark. Trade analysts attribute this success to strategic release planning, pan-Indian appeal, aggressive marketing, and the rise of franchises. While the milestone remains exclusive, it signifies a shift in audience preferences and the evolving landscape of Indian filmmaking.
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