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Hailey Bieber's make-up brand Rhode sold in $1bn deal

BBC News Wednesday, 28 May 2025 ()
Buyer e.l.f. Beauty calls it a "beautiful brand that we believe is ready for rocketship growth".
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Video Credit: LifeMinute.tv - Published
News video: Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt

Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt 01:00

 Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her excitement for the skincare company's next chapter, writing 'I found a like-minded disruptor with a...

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Hailey Bieber Hailey Bieber American model (born 1996)

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Credit: The Hollywood Reporter    Duration: 01:36Published

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Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal | TMZ Live [Video]

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Hailey Bieber's Christmas came real early this year ... 'cause she just sold her makeup brand to e.l.f. Cosmetics in a deal that moves her closer to the 10-figure club.

Credit: TMZ     Duration: 04:11Published
Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion [Video]

Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion

e.l.f. Beauty is acquiring Rhode in a deal worth up to $1 billion.

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