Hailey Bieber's beauty brand Rhode sold in a $1 billion deal
Thursday, 29 May 2025 () Hailey Bieber, the model and beauty entrepreneur, has struck a monumental deal, selling her skincare brand, Rhode, to e.l.f. Beauty for a potential $1 billion. Launched in 2022, Rhode quickly gained popularity, achieving $200 million in net sales last year. Bieber will remain as chief creative officer, aiming to expand the brand's reach and product innovation through this partnership.
Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her excitement for the skincare company's next chapter, writing 'I found a like-minded disruptor with a...
Hailey Bieber's Christmas came real early this year ... 'cause she just sold her makeup brand to e.l.f. Cosmetics in a deal that moves her closer to the 10-figure club.
Pop star Justin Bieber has apologised to his wife Hailey Bieber for telling her she will "never be on the cover of Vogue" during a heated argument - revealing he lashed out because he felt..
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars. Business Insider