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Hailey Bieber's beauty brand Rhode sold in a $1 billion deal

IndiaTimes Thursday, 29 May 2025
Hailey Bieber, the model and beauty entrepreneur, has struck a monumental deal, selling her skincare brand, Rhode, to e.l.f. Beauty for a potential $1 billion. Launched in 2022, Rhode quickly gained popularity, achieving $200 million in net sales last year. Bieber will remain as chief creative officer, aiming to expand the brand's reach and product innovation through this partnership.
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Video Credit: LifeMinute.tv - Published
News video: Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt

Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt 01:00

 Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her excitement for the skincare company's next chapter, writing 'I found a like-minded disruptor with a...

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