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Centre unveils digital advertisement policy
![IndiaTimes]()
Friday, 10 November 2023
The Union information and broadcasting ministry on Friday launched a new digital advertisement policy that expands the ambit of the Central Bureau of Communications (CBC) to run targeted, government-run publicity campaigns in the digital media space. The policy will enable websites with at least 2.5 lakh unique users per month, OTT platforms, and podcasts to get empanelled for government-run publicity campaigns. CBC will be able to channelise its public service campaign messages through mobile applications.
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Friday, 10 November 2023
