Creator Economy to Hit $480B: Soaring Influencer Fees Demand Standardization
Wednesday, 6 August 2025 ()
In the booming creator economy, projected to hit $480 billion by 2027, influencer fees are skyrocketing and inconsistent, defying traditional metrics and causing confusion for brands and agencies. Creators demand premiums amid high demand, prompting calls for standardization and data-driven negotiations to foster sustainable partnerships.
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