Google Boosts iOS App Campaigns with AI Bidding and Privacy Tools
Thursday, 14 August 2025 ()
Google has introduced enhancements for iOS app campaigns, including interactive ad formats, AI-powered bidding like Target ROAS, and privacy-focused measurement tools to boost performance amid rising App Store spending. These updates leverage AI and first-party data for better ROI. Advertisers can now effectively navigate privacy constraints and scale campaigns.
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