Subscriptions are creeping from software into everything — even your car’s horsepower
Friday, 15 August 2025 () The subscription model beloved of software is now creeping into cars. Volkswagen has become the latest automaker to adopt the pricing structure. The German marque has introduced a monthly subscription fee to access the full performance of some of its ID.3 electric vehicles. Auto Express spotted that the Volkswagen ID.3 Pro and Pro S were listed in the UK as producing 201bhp, but could hit 228bhp — if customers paid extra. For that extra 27bhp, buyers can pay £16.50 per month, £165 annually, or £649 for a lifetime subscription that transfers with the car if it’s resold. Volkswagen described the…
Friday, 15 August 2025 ()
The subscription model beloved of software is now creeping into cars. Volkswagen has become the latest automaker to adopt the pricing structure. The German marque has introduced a monthly subscription fee to access the full performance of some of its ID.3 electric vehicles. Auto Express spotted that the Volkswagen ID.3 Pro and Pro S were listed in the UK as producing 201bhp, but could hit 228bhp — if customers paid extra. For that extra 27bhp, buyers can pay £16.50 per month, £165 annually, or £649 for a lifetime subscription that transfers with the car if it’s resold. Volkswagen described the…