Malaysia Faces a Major Opportunity at Fruit Attraction 2025, Which Reinforces Its Global Reach with 5% growth
Thursday, 10 July 2025 ()
MADRID, July 10, 2025 /PRNewswire/ -- *Fruit Attraction*, organised by *IFEMA MADRID and FEPEX* and being held *from 30 September to 2 October*, confirms the *strong momentum in its 17th edition* for which *growth* is expected *in all its parameters*.With more than *two months to go*, Fruit Attraction confirms the *participation of 2,179 companies from 61 countries* and an *exhibition area of 73,655 square metres*, which means an *increase of 5% over last year's total*.Fruit Attraction Exhibition
*Forecasts for Fruit Attraction 2025* estimate that the event will surpass *2,500 companies, cover 75,000 square metres of fresh produce offering and welcome over 120,000 trade professionals from 150 countries*.
In addition to the new features at this edition, such as the *new distribution and sectorisation of its ten halls, the**tomato* has been selected as the *start product* of this edition. It is the most widely consumed vegetable in the world. The activities at the trade fair will be focused on three areas: its role in our diet, its social and economic value, and the geopolitical implications of its global trade.
*Malaysia and Mexico* will be the main markets of the *Guest Importing Countries* initiative, which will be added to the impressive* Buyers Programme *that, with the collaboration of *MAPA *and* ICEX*, will bring more than 700 buyers from around the world. Additionally, *ICEX* will organise the* World Fresh Forum*, the series of webinars featuring experts and trade professionals focusing on *Mexico, Malaysia and China*, taking place on* 15, 16 and 17 September*.
Fruit Attraction 2025 will be presenting the *Best Stand Awards*, which will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: *Most Original; Best Design; Most Sustainable and Audience Favourite*.
On the other hand, Fruit Attraction is promoting the *Organic Hub Tour*, a specially signposted route within the trade fair that will give greater visibility to *certified organic products*.
Finally, Fruit Attraction will once again serve as a hub for industry knowledge, with a full programme of *technical forums* covering a wide variety of topics and featuring *high-level speakers and experts*.
*Fruit Attraction 2025 *will be held at the IFEMA MADRID Exhibition Center from Tuesday* 30 September to Thursday 2 October*,* from 9.30am to 7pm, and until 4pm on the last day*.
*Contact: *
Elena Valera
evalera@ifema.es
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