Millennium Hotels & Resorts Seals Landmark Asia-Global Axis with Korea's Lotte
Monday, 14 July 2025 ()
Accelerating Strategic Loyalty and Distribution on the Road to Global Game-Changing PartnershipsSINGAPORE, July 14, 2025 /PRNewswire/ -- *Millennium Hotels and Resorts (MHR)* has unveiled a significant milestone in its international strategy, announcing major loyalty partnership with *Lotte Hotels & Resorts* of South Korea. Building on the momentum of its Maritim collaboration, the Lotte partnership marks the next step in MHR's phased global expansion. This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings, and unprecedented benefits for travellers across key regions.Millennium Hotels and Resorts x Lotte Hotels & Resorts Partnership
*Lotte Hotels & Resorts*, one of *Asia's largest and most influential hospitality groups*, operates a diversified portfolio of luxury, upscale, and business hotels across *South Korea and key international markets*. With deep consumer loyalty, strong brand equity, and a commanding presence in its home market, *Lotte represents a major force in the region's hospitality landscape* — making it a strategic cornerstone in *Millennium Hotels and Resorts' ambition to build a borderless loyalty network*.
"These cooperations reflect our entrepreneurial mindset, seeking opportunities beyond traditional boundaries to create new value for our guests and our business," said *Mr Kwek Leng Beng, Executive Chairman of Millennium Hotels and Resorts.* "By collaborating with leading brands like Maritim and Lotte, we are building a hospitality network that transcends borders and elevates the guest experience.
*Expanded Loyalty Benefits and Global Reach*
With these partnerships, *MyMillennium members* will now enjoy *preferential rates *when booking with Lotte Hotels & Resorts.
In return, *loyalty members *of* Lotte Hotel Rewards*, will be eligible to receive preferential rates at participating Millennium Hotels and Resorts worldwide.
"This is a forward-looking move that strengthens our loyalty programme and offers our members more value, choices, and seamless recognition across a wider network," said *Mr Kwek Eik Sheng, Executive Director of Millennium Hotels and Resorts*. "By joining forces, we're building a stronger ecosystem that unlocks greater value, enhances benefits and fosters more meaningful engagement for travellers worldwide."
*The Lotte and Maritim partnerships were led by Saurabh Prakash*, Interim Chief Operating Officer and Chief Commercial Officer, as part of *Millennium Hotels and Resorts' strategic loyalty expansion initiative*, designed to establish high-impact, cross-regional alliances across key global travel corridors.
"Maritim and Lotte are powerhouse brands in their regions, each commanding immense loyalty and a reputation for excellence," said Prakash. "Partnering with such industry giants and combining their market leadership with MHR's global reach creates an unparalleled network."
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