Alibaba International launches new AI agents to boost efficiency for global merchants
Friday, 29 August 2025 ()
SINGAPORE, Aug. 29, 2025 /PRNewswire/ -- Alibaba International today has launched its AI solution to enhance global e-commerce operations – Alibaba International Marco (hereafter referred to as "Marco").
Developed by Alibaba International's AI Business team in 2024 with the goal of empowering SMBs in cross-border trade, Marco provides comprehensive assistance to e-commerce merchants across Alibaba's ecosystem, handling over 60 specific tasks across marketing, marketplace compliance, and customer service. The solution operates in more than 40+ languages, offering capabilities such as listing translation, content generation, and image creation capabilities at a lower operational cost than major peers while maintaining high performance.
*Unprecedented Adoption*
Demand for Alibaba International's AI services has surged dramatically, primarily powered by Marco. Daily API invocations with its AI system by Chinese merchants in Alibaba International have exceeded 1 billion as of July 2025 – a thousand-fold increase from approximately 1 million in 2023. All of Alibaba International's e-commerce marketplaces have adopted the AI solution, with the same capabilities now available to merchants worldwide engaged in cross-border trade.
Key features driving adoption include:
· Creative Image Generation: Generates multiple, diverse visual variations from a single source image.
· AI-Generated Listings: Creates product listings directly from images.
· Marketing Content Creation: Generates promotional text.
A significant upgrade to Marco's translation capabilities in late 2024 resulted in a 30% increase in user satisfaction for major European language areas. Marco now generates nearly 40% of all search-optimized product descriptions across Alibaba International's platforms, a figure expected to exceed 50% in the near future.
*Expanding Ecosystem and New AI Tools*
Alibaba International has extended access to Marco's technology to e-commerce platforms in China that operate outside of the Alibaba ecosystem. API invocations from these partners via Marco have increased 23-fold.
The company has also introduced three specialized AI Agents designed for complex operational tasks faced by merchants in cross-border e-commerce:
· Intelligent Refund Agent: Recommends optimal refund solutions by analyzing the market insights generated from both consumers and merchants, reducing costs by 15%.
· HS Code Agent: Automates customs classification, increasing accuracy by 23%.
· Merchant Recruitment Agent: Identifies and pre-qualifies potential sellers, nearly doubling the success rate for email lead conversion.
"The past year marks a significant shift in how we deploy AI to empower cross-border e-commerce, reflecting broader industry needs and trends," said Kaifu Zhang, Vice President of Alibaba International and Head of its AI Business team. "Our approach combines deep, scenario-specific data with continuous learning loops, leading to increasingly powerful problem-solving capabilities. We're evolving beyond standalone generative models toward dedicated AI agents that can tackle a wider range of complex business challenges efficiently for merchants engaged in cross-border trade worldwide."
Some AI solutions are currently available for partners on Aidge, Alibaba International's open AI platform.
*About Alibaba International Digital Commerce Group
*Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.
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