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How Singles' Day in China evolved into one of world’s largest shopping event

IndiaTimes Tuesday, 12 November 2024
China's Singles Day, the world's largest online shopping festival, concluded its longest-ever run with analysts predicting sales of up to $167 billion. Despite the potential increase, growth is slowing as consumers become more frugal amidst economic uncertainty. The focus has shifted from luxury items to necessities and household appliances, reflecting changing spending habits.
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