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E.L.F. Beauty acquires Hailey Bieber’s Rhode skin care in $1 billion deal

Upworthy Thursday, 29 May 2025 ()
E.L.F., known for its lower-cost “dupes” of high-end beauty products, will work closely with the 28-year-old entrepreneur and model, who started Rhode in 2022.
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Video Credit: Bang Showbiz - Published
News video: Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion

Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion 01:25

 e.l.f. Beauty is acquiring Rhode in a deal worth up to $1 billion.

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