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Amazon and Roku kick of Cannes Lions with DSP tie-up

Upworthy Monday, 16 June 2025 ()
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Amazon Ads and Roku have announced a partnership that makes the e-commerce giant’s demand-side platform the exclusive means of accessing Roku’s CTV advertising…
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