Snoop Dogg Sells Nearly 1 Million NFTs on Telegram in 30 Minutes
Thursday, 10 July 2025 () American rapper Snoop Dogg has sold nearly one million NFT “gifts” on Telegram in just thirty minutes, according to the platform’s founder, Pavel Durov. The NFT drop coincided with the release of Snoop’s new music video and track titled Gifts, which pays homage to Telegram and celebrates the launch of tokenized digital gifts under his brand. NFTs (non-fungible tokens) are unique digital assets with blockchain-certified ownership. They became a global craze in 2021–2022, when images, videos, and other collectibles sold for hundreds of thousands of dollars, and communities such as the Bored Ape Yacht Club turned into full-fledged cult phenomena. Launched simultaneously with the music release, the collection featured 996,000 NFT gifts. The rarest among them were snapped up within seconds, and the entire drop, Durov reported, sold out in roughly thirty minutes.
Snoop Dogg sits down to take us inside the stories of some of his biggest hits including, the real reason Katy Perry created “California Gurls,” his interactions in Brazil’s favelas, what he..