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Coffee lovers can add Harry Potter magic

Upworthy Tuesday, 15 July 2025 ()
Brand collaborations have become a go-to strategy for companies looking to spark excitement, tap into nostalgia, and stand out in crowded grocery aisles. From the Pepsi/Peeps collab to the Van Leeuwen/Kraft Macaroni & Cheese and the Sour Patch Kids and Post cereal, these partnerships โ€” three ofโ€ฆ
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