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Shein announces probe after appearing to use Luigi Mangione as a shirt model

Upworthy Wednesday, 3 September 2025 ()
Fast-fashion retailer Shein says it has removed a listing for a men’s short-sleeve shirt after discovering that a third-party vendor was using Luigi Mangione’s likeness to model the merchandise. The product listing, which is no longer active, featured an image that appeared to show a man…
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News video: Shein launches investigation after viral ad uses Luigi Mangione’s likeness

Shein launches investigation after viral ad uses Luigi Mangione’s likeness 01:43

Fast-fashion giant Shein is under fire after an image of Luigi Mangione — the man accused of killing UnitedHealthcare CEO Brian Thompson — appeared modeling a white shirt on its website. The shirt, listed for under ten dollars, was quickly pulled after discovery. Shein said the image came from a...

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