Burger King Campaigns For Michelin Star

Burger King Campaigns For Michelin Star

Burger King has suggested that one of its beef burgers deserves a Michelin star.

CNN reports that marketing campaign has caught the eye of the respected culinary guide.

The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger.

Burger King is encouraging followers to sign an online petition aimed at Michelin Guide inspectors.

The campaign promoted a response from the Michelin guide social media team.

Michelin jokingly promised that an inspector would judge the burger.