The counterintuitive way to be more persuasive | Niro Sivanathan
Video Credit: TED - Duration: 10:50s - Published
The counterintuitive way to be more persuasive | Niro Sivanathan
What's the best way to make a good point?
Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.