Goblin mode is a neologism for the rejection of societal expectations and the act of living in an unkempt, hedonistic manner without concern for one’s self-image. While usage of the term dates back to 2009 with varying definitions, the term went viral in 2022 due to a tweet by a Twitter user featuring a photoshopped news headline of an interview with actress Julia Fox, purporting her to have used the phrase. The image prompted a large increase in online searches for "goblin mode", leading Fox to clarify she did not use the term. “Goblin mode” has also been linked to a viral Reddit post in which a user admits to acting "like a goblin" when alone at home.