The day lonely individuals celebrate
The Singles Day, or Double 11, is a Chinese shopping holiday that originated as an unofficial holiday for bachelors. The date, November 11 (11/11), was chosen because the number "1" resembles a "bare stick", which is a Chinese slang for a lonely man with no significant others, and four "1"s abstractly refer to the demographic group of single men. The holiday has ironically also become a popular date to celebrate relationships, with over 4,000 couples being married in Beijing on this date in 2011, compared to an average of 700 a day.
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