Kitzbühel is a medieval town situated in the Kitzbühel Alps along the river Kitzbüheler Ache in Tyrol, Austria, about 100 km (62 mi) east of the state capital Innsbruck and is the administrative centre of the Kitzbühel district. Kitzbühel is one of the most famous and exclusive ski resorts in the world. It is frequented primarily by the international high society and has the most expensive real estate in Austria. The proximity to Munich has made it a preferred location for vacation homes among the German elite.