Queerbaiting
In media, hinting at but not depicting queer relationships
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Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but then do not actually depict, same-sex romance or other LGBTQ representation. They do so to attract ("bait") a queer or straight ally audience with the suggestion of relationships or characters that appeal to them, while at the same time attempting to avoid alienating other consumers.
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