Target rating point
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A target rating point (TRP) is a metric used in marketing and advertising to indicate the percentage of the target audience reached by a campaign or advertisement through a communication medium. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel.This Has an average limit between 0-3.0
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Mumbai Police files chargesheet in TRP caseIndiaTimes - Published | |
TRP scam: Based on cops’ FIR, ED files laundering caseThe ED case, known as the Enforcement Case Information Report (ECIR), rests on the FIR which had named Vishal Bhandari, a former employee of Hansa Research, as an accused. Hansa Research was contracted..IndiaTimes - Published | |
TRP case: Mumbai cops summon Republic TV COO on November 17IndiaTimes - Published | |
TRP scam: Distribution head of Republic TV arrestedIndiaTimes - Published | |
Senior Republic TV executive held in fake TRP scamRepublic TV's distribution head Ghanshyam Singh was arrested on Tuesday in connection with the alleged TRP (Television Rating Point) rigging scam, a Mumbai crime branch official said.IndiaTimes - Published | |
Govt forms committee to assess TV ratings in wake of TRP scamThe committee comes into existence in the aftermath of the alleged TRP scam in which it was alleged that certain TV channels manipulated TRPs in return for payment.DNA - Published | |
Suspect says paid Rs 15 lakh/month to boost Republic TV TRPThe Mumbai crime branch, which is probing the TRP scam, told a magistrate’s court on Monday that one of the accused, a cable distributor from Thane, has admitted to paying Rs 15 lakh every month..IndiaTimes - Published | |
Mumbai cops search homes of suspects in TRP scamThe Mumbai crime branch searched the residences of two suspects, Ashish Choudhary and Abhishek Kolawade, in the TRP manipulation scam over the weekend and recovered laptops, pen drivers and cash..IndiaTimes - Published | |
TRP scam: Cops summon five Republic investorsThe special investigating team (SIT) of Mumbai police probing the TRP manipulation scam has summoned five investors of Republic TV to appear before them on Friday as part of its probe into channels..IndiaTimes - Published | |
Cable distributor in Mumbai police net for TRP scamIndiaTimes - Published | |
TRP ‘scamster’ says he was paid by Republic TV: Mumbai policeMumbai police on Tuesday said in a press release that one of the arrested suspects in the TRP manipulation scam has confessed he has been accepting money from Republic TV and News Nation to distribute..IndiaTimes - Published | 10th arrest in TRP scam, man linked to channel paymentsIndiaTimes - Published |
Retired cop to court: Restrain Republic from TRP-scam talkIndiaTimes - Published | TRP scam: CBI registers case on Yogi govt's recommendation over complaint filed in UPThe Lucknow police registered an FIR based on the complaint of "Golden Rabbit Communications" on Saturday. Within 24 hours, the central government had cleared the UP government's proposal for a CBI..DNA - Published |
CBI takes over probe into UP-origin complaint of alleged TRP manipulationIndiaTimes - Published | HC asks Mumbai police to submit details of TRP scam probe in a sealed coverIndiaTimes - Published |
DNA Special: From Bihar elections to Bengal politics, here's what Amit Shah has to sayIn an exclusive interview with Zee News' Editor-in-Chief Sudhir Chaudhary, Union Home Minister Amit Shah spoke about a number of issues including, the upcoming Bihar elections, the controversy..DNA - Published | TRP case: Issue summons to Arnab Goswami before arraignment, says HCIndiaTimes - Published |
Cops: Cash went monthly from channels to TRP suspectIndiaTimes - Published | 6th TRP scam accused sent to police custodyIndiaTimes - Published |
TRP scam: Republic TV moves Bombay HC against FIRIndiaTimes - Published | TRP scam: BARC says its efforts focused on individuals; believes channels committed to clean ecosystemIndiaTimes - Published |
TRP case: Mumbai police make sixth arrest from VirarIndiaTimes - Published | What is TRP scam: All you need to knowIndiaTimes - Published |
SC asks Republic TV to approach HC, ‘like any ordinary citizen’The Supreme Court on Thursday asked Republic TV to approach the Bombay high court with its grievance against Mumbai police’s probe into the alleged TRP scam but disapproved the Mumbai police..IndiaTimes - Published | Republic paid us directly to rig TRP, witnesses tell magistrateFour people have given statements before a magistrate that two TV channels directly made payments for keeping the channels on for a fixed duration to inflate viewership figures, city police officials..IndiaTimes - Published |
TRP scam: News channel ratings paused for 3 monthsExactly a week after Mumbai police announced it had busted a scam to manipulate TRP ratings and boost advertising revenues by Republic TV and two Marathi channels, the Broadcast Audience Research..IndiaTimes - Published | Existing TRP system not very scientific and is prone to manipulation, parliamentary panel toldOfficials told a parliamentary panel on Thursday that the existing system to gauge Television Rating Points (TRP) is "not very scientific" and is prone to manipulation, according to sources.IndiaTimes - Published |
TRP scam: Supreme Court asks Republic TV to go to Bombay High CourtRepublic TV has now withdrawn its plea from the top court.DNA - Published | Take steps to ensure transparency in TRP system, Sena MP Priyanka Chaturvedi writes to Union I&B minister JavadekarShiv Sena MP Priyanka Chaturvedi on Thursday urged the Centre to take steps to ensure transparency in the "Television Rating Point" system and said that the insidious manipulation of TRP by certain..IndiaTimes - Published |
Amid fake TRP row, BARC suspends weekly ratings for news channels for three monthsLast week, the Mumbai police claimed to have busted a TRP manipulation racket, adding two persons have been arrested in the case.DNA - Published | TRP scam: SC declines to hear Republic TV plea against Mumbai Police probeThe Supreme Court on Thursday declined to entertain a plea by Republic TV challenging Mumbai Police investigation into alleged TRP scam. The SC allowed the channel to move the Bombay high court for..IndiaTimes - Published |
TRP: Republic TV's CFO doesn't appear before cops, cites SC hearingDespite summons, Republic TV's Chief Financial Officer (CFO) did not appear before the Mumbai police on Saturday to record his statement in connection with the TRP manipulation racket, saying the..IndiaTimes - Published | Key accused tried to rig TRPs of India Today, cops tell courtIndiaTimes - Published |
No vindictive action by Mumbai cops in busting TRP scam: RautShiv Sena leader Sanjay Raut on Friday dismissed the allegation that Mumbai police acted in a vindictive manner in busting the Television Rating Points (TRP) manipulation racket. "Mumbai police took a..IndiaTimes - Published | DNA Special: TRP racket is big bad blot on journalismIndian television viewers met with a rude shock on Thursday when the Mumbai Police claimed to have busted a Television Rating Points (TRP) manipulation racket and arrested two persons in the case.DNA - Published |
Showing provocative news for TRP must stop: Prakash JavadekarThe government believes in press freedom but showing "provocative news" for the sake of TRP is not journalism and it must stop, Union minister Prakash Javadekar said on Wednesday.IndiaTimes - Published | DNA Special: Is media only driven by TRPs? SSR, Hathras are cases in pointJournalism, called the fourth pillar of democracy, has failed to live up to expectations and degraded to a level where no one is willing to write or speak the truth. Shallow journalism has taken deep..DNA - Published |
