Converged TV Buying Needs Operational Agreements: Amobee’s Smolin
Advanced TV targeting and transacting capabilities promise to bring together TV and digital video marketing strategies in a single whole - but that may require ad agencies' own teams getting on the..
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
Digital-native brands are embracing buying ads on good 'ol television, thanks to an upgraded range of targeting capabilities. But they should nevertheless be realistic about the kinds of super-powers..