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Dolo maker eyes OTC foray with wellness product range

IndiaTimes Thursday, 2 November 2023
Bengaluru-based pharmaceutical company Micro Labs is expanding into the over-the-counter (OTC) segment with wellness products, following the success of its pain relief pill Dolo. The company plans to shift part of its Dolo portfolio to the OTC segment, which includes products such as pain relief gels, cough lozenges, and skin ointments. This move is in line with the trend of other pharmaceutical companies entering the wellness market for faster growth and wider reach.
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