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Meta to require disclosures for AI-created, altered political ads
Wednesday, 8 November 2023
Meta Platforms on Wednesday said come 2024, advertisers will have to disclose when artificial intelligence (AI) or other digital methods are used to alter or create political, social or election related advertisements on Facebook and Instagram. Meta, the world's second-biggest platform for digital ads, said in a blog post it would require advertisers to disclose if their altered or created ads portray real people as doing or saying something that they did not, or if they digitally produce a real-looking person that does not exist.
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