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Hansal Mehta raises questions the purpose of formulaic film promotions

Mid-Day Saturday, 5 July 2025 ()
The ‘Buckingham Murders’ director, Hansal Mehta, recently posted a long note on social media questioning the promotional strategies that films adopt nowadays. “This isn’t a rant—it’s a question: What’s the best way to promote a story today without becoming part of a machinery that serves neither the art nor the...
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