Google AI Overviews Trigger 1-25% Traffic Drops for Publishers
Friday, 15 August 2025 ()
Google's AI Overviews have led to significant referral traffic drops for publishers, with DCN data showing 1-25% losses, hitting non-news sites hardest. While Google claims benefits, publishers report revenue hits and fear business unsustainability. This clash highlights tensions in the AI-driven search ecosystem, prompting adaptations and calls for regulation.
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