Enemy Marketing: Building Brand Loyalty Through Bold Opposition
Sunday, 24 August 2025 ()
In today's competitive marketing landscape, brands thrive by adopting "enemy marketing," publicly opposing rivals, societal issues, or outdated norms to forge emotional bonds and loyalty. Examples include Apple's anti-IBM stance and Patagonia's environmental crusades. This strategy boosts engagement but risks backlash if inauthentic. Ultimately, it turns consumers into passionate advocates.
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