News24 | Makro owner claims 'blatant, calculated copying' of its ads by Mr D - and regulator partly agrees
Tuesday, 28 January 2025
Makro owner Massmart believes that Mr D imitated the signature features of its 'Makro Mood' campaign by, among other things, hiring the same voiceover artist for a radio advertisement and asking him to speak in his 'Makro-style' voice.
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