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Podcast companies turn to live events to capture growing advertiser spend

Upworthy Friday, 4 July 2025 ()
As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company…
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