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Brands are loving Taylor Swift's engagement. Do they need to calm down?

Upworthy Wednesday, 27 August 2025 ()
Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance. (Image credit: Ezra Shaw)
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News video: Travis Kelce's family 'very happy' with Taylor Swift engagement

Travis Kelce's family 'very happy' with Taylor Swift engagement 01:44

 Travis Kelce's family are believed to be "very happy" about the Kansas City Chiefs star's engagement to music titan Taylor Swift.

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