India  
NewsR.in
> >

Why Don't We Hear More Women on Country Radio?

Video Credit: Newsy Studio - Duration: 03:08s - Published < > Embed
Why Don't We Hear More Women on Country Radio?

Why Don't We Hear More Women on Country Radio?

To explain the gender gap in country music radio, one DJ used a salad metaphor: Men are the lettuce.

Women are the tomatoes.

0
shares
ShareTweetSavePostSend
 

Why Don't We Hear More Women on Country Radio?

Think of the best-selling country albums  of all time : Shania, Taylor, the Dixie Chicks.

But flip on a radio and you might be waiting a while before hearing their songs.

Look at Billboard's  top 10 country artists  of all time.

Nine are men.

Reba McEntire is No.

7.

Of the  20 most played  country songs on the radio in 2017, a whopping one was sung by a solo female artist.

That lopsided exposure — and resulting business opportunities — has an effect: money.

The  highest-paid country crooners  in 2018 were Luke Bryan, Garth Brooks, Kenny Chesney, Zac Brown Band and Blake Shelton.

Dolly Parton is the only woman in the top 10.

Nashville women have taken note and are  fighting the gender gap .

In 2014,  Change The Conversation  launched to address inequalities across the industry.

That mission really turbocharged the next year after "Tomatogate." Radio consultant Keith Hill  infamously cautioned  radio executives: "Trust me, I play great female records.

They're just not the lettuce in our salad.

The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that.

The tomatoes of our salad are the females."  The Shanias and Taylors and Dollys?

"Tomatoes." Several experts say the strategy works, but Hill's comments galvanized women.  Martina McBride created  "Tomato Lover" shirts .

Others posted on social media that they were "proud" to be a tomato.

But still, the  ratio of playtime  is approximately one female song to every nine male songs.

Here's the strange part: Radio consultants say women are the ones who don't want to hear other women sing drawing plenty of pushback there.  Let's quantify the country market, which defies many stereotypes.  It's  equally popular  among men and women.

Hispanic listeners have grown by 25 percent since 2010.

The average country fan makes just over  $81,000 per year .

Three in 10 make six figures.

Having dinner with family every night is important to more than 80 percent.  Most own a home.  More than half  are college-educated, married or work full-time.

All that to say country music has a diverse audience, and lots of people love tomatoes —  even if it defies a corporate consultant's formula.




You Might Like


Recent related videos from verified sources

Trisha Yearwood Is Happy For Kacey Musgraves & To See More Women Being Recognized On Country Radio [Video]Trisha Yearwood Is Happy For Kacey Musgraves & To See More Women Being Recognized On Country Radio

Trisha Yearwood discusses her thoughts on Kacey Musgraves sweeping the 2019 Grammy Awards and the recent change to country radio with more women country singers being played on mainstream media.

Credit: AOL Build VOD     Duration: 02:36Published

New initiative aims at getting women New initiative aims at getting women "in the mix"

The Recording Academy, the group responsible for the Grammy Awards, has announced a new initiative called “Women in the mix" with the goal of getting more women working in studios around the country.

Credit: NewsChannel 5 Nashville     Duration: 02:16Published

What the world thinks about women and girls in science [Video]What the world thinks about women and girls in science

How is each country doing on getting more women in science careers? We went to Israel, England, China, Russia and Italy to find out on Women and Girls in Science Day.

Credit: Zoom.in STUDIO     Duration: 02:15Published

Walmart Drivers Getting A Big Raise To Nearly $90,000 [Video]Walmart Drivers Getting A Big Raise To Nearly $90,000

The world’s largest retailer says it’s focusing more and more on the men and women who move its products across the country.

Credit: CBS 13 Sacramento     Duration: 00:20Published

Environmentally friendly: newsR is hosted on servers powered solely by renewable energy
© 2019 newsR Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest