How Companies Can Measure ROI
Video Credit: Wochit Business - Duration: 00:41s - Published
How Companies Can Measure ROI
Some companies have a hard time measuring ROI (Return on investment).
Wells Fargo's head of social media listening, Brian Wright, spoke with Business Insider about how other companies can measure ROI.
Wright said the key is studying reactions and engaging with costumers on social media.
For many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic.
