Top Grocery Shopping Trends of 2021

Top Grocery Shopping Trends of 2021

Top Grocery Shopping Trends of 2021 .

From the pandemic’s initial panic-buying rush to the summer bread-baking craze, 2020 has seen a number of grocery shopping trends.

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Instacart has released its “New Year, New Cart” report with forecasts for 2021’s at-home food trends.

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The company made predictions based on search and purchase activity from 2019 and 2020, as well as a survey by The Harris Poll.

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Here are Instacart’s five grocery trends to look forward to in 2021.

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1.

Flavorful Spices and Condiments, Instacart data found a boost in year-over-year sales for certain shelf-stable sauces and spice blends.

2.

Keto Products, Products with “keto” in the name saw a 72 percent increase on Instacart’s marketplace.

3.

Alcohol-Free Spirits, Trendy alcohol-free spirits have increased 195 percent year-over-year.

Consumers have also indicated a rising interest in alcoholic versions of healthy drinks, like hard kombucha.

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4.

Locally-Run or Owned Brands, 23 percent of survey respondents researched brands before purchasing in 2020.

Instacart predicts consumers will continue to be selective in 2021.

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Weekday Shopping Trips, With 2020’s work-from-home flexibility, Instacart saw weekday orders increase by 8 percent.

22 percent of survey respondents said they shifted from weekend to weekday shopping runs.