Keeping the African music industry profitable during unprecedented times
Video Credit: Bleacher Report AOL - Duration: 04:46s - Published
Keeping the African music industry profitable during unprecedented times
Music industry executives are looking for innovative ways to develop an attractive global market for new and legacy artists.
Universal Music’s sub-Saharan Africa CEO, Sipho Dlamini, talks about competition and the company’s ecosystem strategy to grow audiences in the continent.
