Ahead of its time since 1965 - Audi celebrates 60 years of innovation in design

Ahead of its time since 1965 - Audi celebrates 60 years of innovation in design

Audi is celebrating the 60th anniversary of the rebirth of its brand name, and at a special event in the Rioja region of northern Spain, is turning the spotlight on the extraordinarily innovative and influential design and engineering which have defined it across those six decades.

The celebration features a host of driveable milestone models from the Audi UK heritage fleet to highlight the flair, foresight and precision characterising Audi design through the years.

In addition to firm favourites such as the Ur-quattro, TT and R8, there will be appearances by key models from the contemporary Audi fleet, including the RS e-tron GT and the A6 Sportback e-tron.

The Audi name was restored to its rightful place in the vanguard of automotive development at the 1965 Frankfurt Motor Show, where a Saloon simply referred to as ‘The Audi’ made its debut.

The Audi was a visually similar but technically more advanced update of the F102, an already progressive model produced by DKW, one of four brands that joined forces to create Auto Union GmbH, each of which is represented by an interlocking ring in the now world-renowned insignia.