Live Nation (events promoter)

Live Nation is an American events promoter and venue operator based in Beverly Hills, California. Founded in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national entity to counter the oversized influence of ticket behemoth Ticketmaster. In 2000, the company was sold to Clear Channel Communications for $4.4 billion and operated as Clear Channel Entertainment until 2005, when it was spun off as Live Nation. In 2010, Live Nation merged with the ticketing firm Ticketmaster to form a larger conglomerate named Live Nation Entertainment.