Mirchi Music Awards are presented annually by Radio Mirchi to honour both artistic and technical excellence of professionals in the Hindi language film music industry of India. The awards, given in seventeen different categories, were instituted to award the best of 2008. In 2010, the Southern edition of the awards – Mirchi Music Awards South was launched,to award the best of 2009. through which artists from the four South Indian film industries—Tamil, Telugu, Kannada and Malayalam—are being honoured. In 2012, the Bengali edition of the awards – Mirchi Music Awards Bangla was launched, to award the best of 2011. The 2019 Mirchi Music Awards is co-powered by Smule, the world's largest music social network, and will have the winner of the Smule Mirchi Cover Star perform on stage at this prestigious event.