Upfront (advertising)
Gathering during advertising and sales periods especially of a television industry
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In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.
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!['Percy Jackson and the Olympians' Stars Talk Support From Logan Lerman | Disney Upfronts 2025 [Video]](https://video.newsserve.net/300/v/20250518/1410707108-Percy-Jackson-and-the-Olympians-Stars-Talk-Support.jpg) 'Percy Jackson and the Olympians' Stars Talk Support From Logan Lerman | Disney Upfronts 2025 Credit: The Hollywood Reporter Duration: 05:02Published | |
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