Sam Ryder Robinson is an English singer, songwriter, producer, composer and social media personality. He rose to prominence in 2020, after posting music covers on TikTok, during the first UK lockdown of the COVID-19 pandemic and signed to Parlophone Records. His music has since incorporated various genres including rock music, pop, alternative rock, and metalcore, while his vocal range, and use of vibrato and falsetto has garnered critical acclaim. In 2023, he left Parlophone Records and became an independent artist.