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Sapra: AI is going to break the music industry

IndiaTimes Friday, 26 April 2024 ()
In an exclusive interview with ETimes, Sapra discussed his latest song 'Booty Beauty' and the challenges of blending Hinglish lyrics with a Western setting. Reflecting on audience reception, he emphasized trusting creative instincts and predicted AI's transformative impact on the music industry, while also advocating for the enduring value of live performances.
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