Government seeks to check ads with false environmental claims
Monday, 22 January 2024
Consumer affairs department to issue guidelines in 3-4 weeks to prevent 'green washing' by brands in advertising. Claims must be backed by verifiable evidence, including credible certification and independent third-party verification. Vague terms like eco-friendly and cruelty-free cannot be used without disclosures.
Consumer affairs department to issue guidelines in 3-4 weeks to prevent 'green washing' by brands in advertising. Claims must be backed by verifiable evidence, including credible certification and independent third-party verification. Vague terms like eco-friendly and cruelty-free cannot be used without disclosures.
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