India  

Government seeks to check ads with false environmental claims

IndiaTimes Monday, 22 January 2024
Consumer affairs department to issue guidelines in 3-4 weeks to prevent 'green washing' by brands in advertising. Claims must be backed by verifiable evidence, including credible certification and independent third-party verification. Vague terms like eco-friendly and cruelty-free cannot be used without disclosures.
0
shares
ShareTweetSavePostSend
 

You Might Like