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AI set to boost media and entertainment revenues by 10% while cutting costs by 15%: EY report

IndiaTimes Sunday, 4 May 2025 ()
A new Ernst & Young report reveals that artificial intelligence could significantly boost the media and entertainment sector. AI is projected to increase revenues by 10% and reduce costs by 15% for companies. India's unique position, with its talent pool and AI ecosystem, makes it a strategic hub for AI-driven media innovation, enhancing content creation, personalization, and accessibility.
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